LIFT rebrands Barrett Jackson series for SPEED

Aiming to capture the drama and adrenalin rush of a high-stakes custom car auction, Chicago design boutique Lift Motion Design has completed a rebrand for the popular SPEED series Barrett Jackson Car Collector Auction.

The studio, currently celebrating its third anniversary, produced a show package centering on a stylized rendering of the auction arena populated by barkers and auctioneers, transforming CG cars and searing light effects. The package is customized for three venues—Las Vegas, Palm Beach and Scottsdale—and showcases a redesigned Barrett Jackson logo that will also be used in the show’s broadcast and print promotional campaigns.

The Las Vegas show premiered October 8th on SPEED. Upcoming Palm Beach and Scottsdale shows air in 2010.